This article outlines a methodology for estimating the number of individual visitors to a set of recreational sites, as well as counts of specific visitor groups. The model is designed for sets of sites characterized by: ("a") unrestricted recreation from a wide and partially unknown geographic market; ("b") individuals who may visit more than one site; ("c") accurate visitation (gate) counts from each site. The model provides consistent estimates of the total number of individual visitors, based on information embedded in site-level count and survey data. Monte Carlo analysis and an empirical application illustrate the properties of visitor count estimates. Copyright 2003 American Agricultural Economics Association.
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