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The Market for Evaluations

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Author Info
Christopher Avery
Paul Resnick
Richard Zeckhauser

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Abstract

Recent developments in computer networks have driven the cost of distributing information virtually to zero, creating extraordinary opportunities for sharing product evaluations. The authors present pricing and subsidy mechanisms that operate through a computerized market and induce the efficient provision of evaluations. The mechanisms overcome three major challenges: first, evaluations, which are public goods, are likely to be underprovided; second, an inefficient ordering of evaluators may arise; and third, the optimal quantity of evaluations depends on what is learned from the initial evaluations.

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Publisher Info
Article provided by American Economic Association in its journal American Economic Review.

Volume (Year): 89 (1999)
Issue (Month): 3 (June)
Pages: 564-584
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Handle: RePEc:aea:aecrev:v:89:y:1999:i:3:p:564-584

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References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
  1. MacKie-Mason, Jeffrey K & Varian, Hal, 1994. "Economic FAQs About the Internet," Journal of Economic Perspectives, American Economic Association, vol. 8(3), pages 75-96, Summer. [Downloadable!] (restricted)
    Other versions:
  2. Varian, Hal R., 1974. "Equity, envy, and efficiency," Journal of Economic Theory, Elsevier, vol. 9(1), pages 63-91, September. [Downloadable!] (restricted)
    Other versions:
  3. Green, Jerry & Laffont, Jean-Jacques, 1977. "Characterization of Satisfactory Mechanisms for the Revelation of Preferences for Public Goods," Econometrica, Econometric Society, vol. 45(2), pages 427-38, March. [Downloadable!] (restricted)
  4. Bikhchandani, Sushil & Hirshleifer, David & Welch, Ivo, 1992. "A Theory of Fads, Fashion, Custom, and Cultural Change in Informational Cascades," Journal of Political Economy, University of Chicago Press, vol. 100(5), pages 992-1026, October. [Downloadable!] (restricted)
  5. Leonard, Herman B, 1983. "Elicitation of Honest Preferences for the Assignment of Individuals to Positions," Journal of Political Economy, University of Chicago Press, vol. 91(3), pages 461-79, June. [Downloadable!] (restricted)
  6. Gerard Debreu, 1961. "New Concepts and Techniques for Equilibrium Analysis," Cowles Foundation Discussion Papers 129, Cowles Foundation, Yale University. [Downloadable!]
  7. Tjalling C. Koopmans & Martin J. Beckmann, 1955. "Assignment Problems and the Location of Economic Activities," Cowles Foundation Discussion Papers 4, Cowles Foundation, Yale University. [Downloadable!]
  8. Banerjee, Abhijit V, 1992. "A Simple Model of Herd Behavior," The Quarterly Journal of Economics, MIT Press, vol. 107(3), pages 797-817, August. [Downloadable!] (restricted)
  9. Groves, Theodore, 1973. "Incentives in Teams," Econometrica, Econometric Society, vol. 41(4), pages 617-31, July. [Downloadable!] (restricted)
  10. Prendergast, Canice, 1993. "A Theory of "Yes Men."," American Economic Review, American Economic Association, vol. 83(4), pages 757-70, September. [Downloadable!] (restricted)
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Cited by:
(explanations, Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.)

  1. Gary E. Bolton & Elena Katok & Axel Ockenfels, 2003. "How Effective are Electronic Reputation Mechanisms? An Experimental Investigation," Working Paper Series in Economics 3, University of Cologne, Department of Economics. [Downloadable!]
  2. Dirk Bergemann & Deran Ozmen, 2006. "Optimal Pricing with Recommender Systems," Cowles Foundation Discussion Papers 1563, Cowles Foundation, Yale University. [Downloadable!]
  3. Judith A. Chevalier & Dina Mayzlin, 2003. "The Effect of Word of Mouth on Sales: Online Book Reviews," NBER Working Papers 10148, National Bureau of Economic Research, Inc. [Downloadable!] (restricted)
    Other versions:
  4. Juan Feng, 2004. "Optimal Allocation Mechanisms When Bidders Ranking for the objects is common," Econometric Society 2004 North American Summer Meetings 545, Econometric Society. [Downloadable!]
  5. Dellarocas, Chrysanthos, 2003. "The Digitization of Word-of-mouth: Promise and Challenges of Online Feedback Mechanisms," Working papers 4296-03, Massachusetts Institute of Technology (MIT), Sloan School of Management. [Downloadable!]
  6. Gary Bolton, 2003. "How Effective are Electronic Reputation Mechanisms?," Working Papers gb1, The Pennsylvania State University, Laboratory for Economic Mangement and Auctions, revised 01 Aug 2003. [Downloadable!]
  7. Resnick, Paul & Zeckhauser, Richard & Swanson, John & Lockwood, Kate, 2003. "The Value of Reputation on eBay: A Controlled Experiment," Working Paper Series rwp03-007, Harvard University, John F. Kennedy School of Government. [Downloadable!]
    Other versions:
  8. Bossone, Biagio, 1999. "The role of trust in financial sector development," Policy Research Working Paper Series 2200, The World Bank. [Downloadable!]
  9. Carsten Schmidt & Tobias Uske, 2004. "Reputationsmechanismen für Informationsgüter auf Internet-Meinungsportalen," Papers on Strategic Interaction 2004-13, Max Planck Institute of Economics, Strategic Interaction Group. [Downloadable!]
  10. Miller, Nolan & Resnick, Paul & Zeckhauser, Richard, 2002. "Eliciting Honest Feedback in Electronic Markets," Working Paper Series rwp02-039, Harvard University, John F. Kennedy School of Government. [Downloadable!]
  11. Eric Friedman & Paul Resnick, 1998. "The Social Costs of Cheap Pseudonyms: fostering cooperation on the Internet," Departmental Working Papers 199820, Rutgers University, Department of Economics. [Downloadable!]
  12. Dellarocas, Chrysanthos, 2004. "The Digitization of Word-of-Mouth: Promise and Challenges of Online Feedback," Working papers 4296-03, Massachusetts Institute of Technology (MIT), Sloan School of Management. [Downloadable!]
  13. Robert Gazzale, 2005. "Giving Gossips Their Due: Information Provision in Games with Private Monitoring," Game Theory and Information 0508002, EconWPA. [Downloadable!]
  14. Dirk Bergemann & Deran Ozmen, 2006. "Efficient Recommender Systems," Cowles Foundation Discussion Papers 1568, Cowles Foundation, Yale University. [Downloadable!]
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